BRAND GUIDELINES · VERSION 1.0 · SEPTEMBER 2026
Build it right. Keep it simple.
How the Meridian Flux identity is put together, and how to use it consistently across the site, the app listings, documents and anywhere else the mark appears.
01 / LOGO SUITE
Five marks, one identity
02 / COLOUR
Four colours carry the brand
Meridian Navy
#01246C · 1 36 108
Wordmark, headings, text
Flux Blue
#0048FC · 0 72 252
Accent, arrow, links, buttons
Deep Space
#02153F · 2 21 63
Dark backgrounds
Cloud
#F4F6FB · 244 246 251
Light panels and surfaces
03 / TYPOGRAPHY
Three typefaces, clear roles
04 / LOGO USAGE
Do and don't
Do
- Keep clear space equal to the height of the M
- Keep the horizontal logo at least 120 px wide
- Use the reversed logo on Deep Space
Don't
- Stretch, rotate, or add shadows and glows
- Recolour the globe, arrow, or wordmark
- Place it over busy photos or patterns
05 / BRAND PILLARS
What the work is measured against
Reliability
Timelines and scope should be things clients can count on.
Code quality
What I build should hold up, not just work in a demo.
Simplicity
I build what the app needs, not what looks impressive on paper.
Clear communication
Clients shouldn’t have to chase updates.
MISSION
To turn clients’ app ideas into well-built, working products — reliably and without unnecessary complexity.
VISION
To be known as the developer clients call when they need an app built right the first time.